Friday, November 30, 2012

GD IV: Branding final requirements

Requirements:

• (2) copies of printed and bound brand identity book. I will keep one copy.

• Letterhead, business card and envelope for your brand printed front and back on commercially-available offset printing paper. Letterhead and envelope must be on text weight paper. Business card must be on card stock, the heavier the better. (A lightweight, thin business card is the equivalent of a limp, weak handshake.)  See previous blog postings concerning sources for this paper.

• At least one 3-dimensional object you have created for the brand containing the logo.

NOTE: I have loaned brand identity books from previous students to all of you. You MUST RETURN these books to me on Tuesday.

I have also loaned the textbook "Designing Brand Identity" to several of you. These must be returned as well.

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