Friday, August 24, 2012

GD III semester-long assignment


Assignment:
Create something that is 65 feet long and soft.

This is a semester-long project that you may interpret in any way you wish. You will present your final solution to the class during the exam period at the end of the semester. 

You may not ask me questions or discuss your ideas about the project with me. I cannot offer you any hints. The solution needs to be entirely your own interpretation.




GD III for Tuesday, August 28

Thanks for the great suggestions yesterday for class projects. I will try to incorporate/accommodate as many of your wishes as possible during the course of the semester. 

Before class begins on Tuesday, August 28

1.) Explore this website:
http://www.slate.com/articles/arts/design/2012/05/the_evolution_of_everyday_objects_the_key_the_book_the_phone_and_more_.html

2.) Do research on a number of different objects that interest you (at least 3.) This should be good quality research that reflects effort on your part to inform yourself as much as possible about the subject in several different venues: i.e.: NOT just the internet, but books and magazines in the library or bookstores.

3.) ASK A LIBRARIAN TO HELP YOU. That is what they're there for.

4.) It is important to understand that your research should be providing you with many options to choose from as you narrow your approach to this project, so gather as much info as you possibly can!

5.) The assignment sheet states:


Research the development of an everyday object, for example, the fork (which evolved from the knife) or the telephone (which began as a ‘business machine’), the teapot, clock, etc. Based on your research, gather enough information and images of your object so you can select 5-7 significant moments in the history of the evolution of your object/product. 

The key to understanding these instructions is: 
• must be a 3-dimensional object
• been around a long time, so it has a long history (enough to have "significant moments")
• there must be images available that you can gather and use down the road on this project
• you need to gather information about each stage as well as images

6.) Images that you gather must be a minimum of 300 dpi at a fairly large size in order for them to be useable in your project.

7.) Look up and know who these people are:
• Karim Rashid
• Ray and Charles Eames
• Sir Jonathan Ive

GD I for Tuesday, August 28

Due beginning of class:

1.) Bring in examples of uses of the typeface Helvetica that you observe in the world around you. These examples can be photos on your phone, hard copies of printed things, or product labels. It will be most useful if you will first look up what all the characters in Helvetica look like in detail before/while you do this observing so you can recognize them. Many typefaces look similar to Helvetica, so see if you can spot the differences.

2.) The following rock-star designers appear in the movie "Helvetica":
• Matthew Carter
• Erik Spiekermann
• Hermann Zapf
• David Carson
• Jonathan Hoefler and Tobias Frere-Jones
• Neville Brody
• Michael Bierut
• Paula Scher
• Massimo Vignelli

Look up each of these designers and inform yourself about who they are and why they are important figures in the profession of graphic design. Write down your observances for each and print out on a single sheet of paper to turn in at the beginning of class.

READ:
Chapter 1 in "Stop Stealing Sheep": pp. 7-23. There will be a class discussion and possibly a quiz on this information and the designer information in #2.

BRING TO CLASS:
Both of your textbooks: "Typographic Design" by Rob Carter, and "Stop Stealing Sheep."
pad of 11" x 14" tracing paper
inexpensive white drawing paper at least 11" x 14"
pencils + sharpener
glue stick
kneaded eraser
scissors and/or exacto knife
triangle
white artist tape
cutting mat




Wednesday, August 22, 2012

GD IV, V, VI for Thursday Aug. 23/Tues. Aug. 28

Due at the beginning of class:
Your "Dream Job Assignment" results. You must turn in a hard copy of your research/findings to me, and also be prepared to discuss in class.

Read for discussion during class: 
http://www.aiga.org/designer-of-2015/
http://www.aiga.org/designer-of-2015-trends/

GD VI/Capstone II class (Dustin, Amanda, Ashley, Jamie): bring to class all work that you are currently considering for inclusion in your portfolio and Senior Exit Show. We will have an informal discussion of the work, so please have hard copies or quick availability online. Don't stress over this: the work is not expected to be completed, nor are you expected to have pristine prints made. This is just for the purposes of an informal discussion. This will also help the folks in GD V to formulate their strategies for what needs to happen this coming semester.

GD V/Capstone I class (Leah, Kaley, Casey, Jessica): bring all your design work to class this coming Tuesday, August 28 for discussion. Also bring examples of photography, prints and drawings or paintings. Do NOT edit [you are not always the best judge of what's good!] Just bring everything you can find as-is. Don't stress over making it perfect or mounting it, etc. This is for purposes of an informal discussion.

GD III for Thursday, August 23

Assignment due beginning of class on Thursday:
Make a list of 5-7 projects that you would like to do this coming semester. Keep in mind the knowledge that we would be building upon from your GD II class last semester [remember that???]. Suggestions must be practical and contribute to your growth as designers. Include in your description the skills you feel you will learn from each project.

Turn in a hard copy of the above to me at the beginning of class. We will discuss.

GD I for Thursday, August 23

First on your agenda: get your textbooks right away! I will begin assigning readings for this coming Tuesday's class.

Second: thoroughly research/review this site: aiga.org. Come to class prepared to discuss at least two things that you found either interesting or surprising, or both, about the profession of graphic design.

Third: bring to class examples of something you consider good design (communicates well) and something you consider bad design (whatever that means to you.) Be prepared to share/discuss with the class your opinions about both. Be prepared to show an example so we can see what you are talking about. This might be a hard copy, or it could be something from the internet. Hard copies are preferred.

Monday, August 20, 2012

Capstone II syllabus [ART 4999]


Capstone II:  ART 4998:
Capstone II may only be taken during the same semester the candidate is enrolled in GD VI. Every effort should  be made to insure that this occurs the last semester before graduation. Senior Exit Shows will only be held during Spring Semester.

Course Objectives and Requirements:
Capstone II will consist largely of fulfilling the candidate’s Professional Portfolio goals as outlined in Capstone I, and will conclude in their participation in a group Senior Exit show at the end of Spring Semester. There will be a formal Mid-Term Faculty Committee Review of all work completed up until that point. It  will be determined by the Faculty Committee at that time that the candidate will be able to successfully complete all work before the Senior Exit Show at the end of the semester. If it is clear the candidate will not successfully complete their work in time for the Senior Exit Show, they will be asked to withdraw and take the course again.

Completion of all the following is Required:  
Each candidate must complete a branding identity for themselves using all or one word in their name. This logo will be applied consistently to a business card, letterhead/resume, website, and customized portfolio box.

All work listed below must be mounted and professionally presented in a customized portfolio box of their choosing. This box must be customized with the candidate’s name/logo.

All work listed below must also be mounted and professionally presented during the group Senior Exit Show.

Candidates will continue developing the work outlined in their Written Proposal and Statement of Intent created during Capstone I.

Each candidate’s portfolio and Senior Exit Show must contain a minimum of  7 of the following 9 projects depending on the candidate’s intended area of specialty:
• Body copy in a multiple page design project (magazine cover and layout)
• Layout utilizing experimental typography 
• Project showing original photography and/or illustration
• Collateral system including logo, identity and supporting collateral, some 3-D capabilities
• Poster or book cover series (must be at least 3)
• PSA, non-profit, social awareness or advertising campaign
• Publication, book or brochure system
• New projects developed with input of Graphic Design faculty (written proposal required)
These requirements are  intended to result in a well-rounded portfolio of 12-15 pieces appropriate for use in interviews and employment applications .

Candidates will also:
1. Complete executing a body of work with input from Graphic Design faculty.
2. Participate in  the Mid-Term critique with the Faculty Committee
3. Consistently re-evaluate their proposals and reflect on their progress.
4. Continue to re-define and hone their technical and conceptual studio abilities.
5. Actively participate with their peers in locating a site for the group Senior Exit Show,organizing and planning food and creating announcements/promotions for an opening reception.
It is the entire group’s responsibility to equally share any expenses incurred for the Senior Exit Show.

Learning Outcomes for Capstone I I in Graphic Design
At the conclusion of this course, the candidate should be able to:
1. Verbally articulate appropriate conceptual motivations  for all design decisions
2. Demonstrate a historical perspective and articulate artistic influences
3. Utilize an appropriate design and typographic vocabulary to successfully communicate a concept 
4. Demonstrate critical understanding of their work and the creative process in relation to traditions inherent in contemporary graphic design practice.

Outcome Assessment
A Faculty Committee will be chosen by the Graphic Design Faculty. 

There will be a formal Mid-Term Faculty Committee Review of all work completed up until that point. At that time, the candidate will be expected to present their work in a professional manner. It  will be determined by the Faculty Committee at that time if the candidate is likely to be able to successfully complete all work before the Senior Exit Show at the end of the semester. If it is clear the candidate will not successfully complete their work in time for the Senior Exit Show, they will be asked to withdraw and take the course again.

After the Seniori Exit Show is hung, the Faculty Committee will evaluate the success of the candidate’s efforts and assign a grade.

Capstone II, a BFA Exhibition and an oral defense will signify the culmination of the candidate’s academic career at University of West Georgia.

General Topics and Course Requirements:
• Mandatory participation in Peer Reviews
• Mandatory participation in  MId-Term Faculty Review
• Mandatory participation in Senior Exit Show
• Submission of personal logo design consistently applied as a brand identity on a resume, business card and website
• Development of content for professional resume and website
• Presentation of work in a customized professional portfolio box

Grades:
Grading scale: 100-90=A
89-80=B
79-70=C
69-60=D
under 59=F

Design of logo/resume/website 100 pts
Professional presentation of work in portfolio box 100 pts
Faculty Evaluation at Mid-Term 100 pts
Faculty Evaluation at Exit Show 500 pts
Professional craftsmanship of work in Show 100 pts
Consistent professional behavior during the semester 100 pts

The candidate’s final grade will be based on satisfactorily completing the above.

General Schedule: (tentative)
Week 1 Introduction to course requirements
Week 4 Preliminary Peer Review prior to Mid-Term Faculty Committee Review
Week 7 Mid-Term Faculty Committee Review
Weeks 7-17 Participation in planning for Senior Exit Show
Week 14 Peer Review prior to Senior Exit Show
Week 15 Final pieces due before mounting for Senior Exit Show
Week 16 Prepare professional presentation/mounting of all pieces for Senior Exit Show
Week 17 Opening Reception for Senior Exit Show