I'm very excited about your work so far on our "guerrilla type" project! It has endless possibilities. It would have been nice to have gotten started yesterday outdoors, but I think it is best to spend some time thinking about how this will look. It will be a much better result if we take it one step at a time.
Due at the beginning of class on Thursday:
10 different ideas for the arrangement of type for our first slogan:
Imagination is power.
You may only use typefaces that are members of the five basic type classifications, and that are in your textbook. Please note: just because a font is in the textbook does not mean it is in our font library.
Why do I ask you to limit your font choices? So you will address issues of legibility, design and positive/negative relationships with classic fonts that allow YOU to solve the design problems, rather than choosing what is called a "vanity font" that has unintended or unexpected connotations (i.e.: too much personality on their own.)
The 10 versions should be done on a computer and printed out on 8.5" x 11" paper in black and white. Experiment with all upper case, all lower case, and any combination of the two. Think of how the meaning changes with different typefaces and different ways of creating emphasis. We will look at all of your solutions as a group and choose the best version....and yes, I will be counting.
This is challenging because there is a limited amount of design choices with only three words that are small, medium and large, but I know you're up to it. Use your imagination. (It is power after all....)
Things to avoid:
• stairstepping type
• vertically stacking type
• type that is on an angle (keep it either vertical or horizontal at 90 or 180 degrees.)
• mixing more than two typefaces
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