Thursday, September 6, 2012

GD IV Branding: Mood board due Tuesday, Sept 11

Due: Mood board for your restaurant.
Make a collage of the colors, textures and elements that you will be using as inspiration to develop the visual identity for your restaurant. Use actual fabrics, paints, textures, etc. and glue them to a piece of foam core board. Size of the board is not important, just make it at least 18" x 24" or larger.

Ideas: Most fabric stores will let you cut small sample swatches of fabrics for free, so that is a great place to start for inspiration for colors and textures. [OMG, Forsythe Fabrics in Atlanta is one of the most awesome places EVER.] Also, paint swatches from Home Depot or Lowes, samples of photo styles from magazines, things from Michael's or Hobby Lobby, printouts of a type palette, etc. Pretty much anything you find inspiring is fair game. There are piles of interior design magazines in Room 318 you are welcome to cut pictures out of. 

Just be sure the board stays focused and doesn't become a mess. The point is that it is to be used as an inspiration guide for your future aesthetic decisions, so it needs to be clearly directed.

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