GD I for Tuesday, October 2

Before proceeding with the next part of your assignment, read the following in your "Typographic Design" textbook:
pp. 34-39
pp. 48-51
pp. 66-67
pp. 74-76
p. 177

The thoughts expressed in the book with help you think through the next stage and clarify some of the issues you should be dealing with.

Next part of the assignment:
Using your ORIGINAL SKETCH as a starting point, develop your typographic word design further. Do not abandon the work you have already done [don't vary from it significantly other than to solve problems]! You have already figured out what some of the issues are in balancing positive/negative forms in space and finding the letter identifiers in your characters while maintaining legibility. Not easy things to do!

So the rules you can now break are:
• you can adjust space between characters (they no longer have to be confined to a square)
• you can alter the baseline so it is no longer necessarily straight, but can be adjusted according to how you want the positive/negative spaces to work. This means you might stack certain letters or sets of letters.
• you can now judiciously incorporate a serifed typeface provided for you in your handout. If you have a letter that needs more visual clues to make it legible, consider this option. Serif typefaces automatically provide more visual clues to the viewer for legality because they have a variation of thick and thin weights within the letterform, and the serif can provide orientation. Do not mix in any serifed letters if you don't need to for legibility.

Due at the beginning of class;
Minimum of 10 "sketches" [these may begin to resemble collages--it is OK to cut and paste, rearrange, etc.]
You can use black sharpies on tracing paper.

You sketches should be neat enough for others to clearly see your design intentions.

As you work, run it past your friends to see if they can still read it. If not, something is wrong that you need to fix.