GD IV: design a business card with your logo on it. Figure out what typefaces work best with it for text and also display use. The discipline of applying your logo to such a small area can sometimes focus your attention on what needs to happen with the logo.
GD V: Do 10 "sketches" of placeholder text in your simple, skeleton grid:
• Work out the page size by creating and cutting out the exact size and holding in your hands.
• From there, do a new tracing paper grid drawing, figuring out the exact measurements for top and bottom margin, gutter, side margin [thumb space]. Place the running identifiers, page numbers.
• Getting the measurements off of your drawing, create an InDesign document with the grid created in Master Pages. Fill the text columns with placeholder text.
Next:
• From this, experiment with the font you will be using for your text, what size and leading it needs to be. Print out a minimum of ten different variations [whole spread--left and right page] to fully explore a wide range of solutions and textures that your type makes. Experiment with lots of options.
• Pair with each text idea explorations of what font, size, weight etc. your headline and subhead types will be. These should provide good contrast with your text selection. You need obvious contrast to be able to fully control the visual hierarchy.
Contrast can be:
heavier weight
variation of sans serif and serif
variation in width (condensed + regular)
etc.
Text type: never more than 12 point (but 12 point is usually too big or "horsey")
Display type: fonts designed to work best at a size OVER 12 points.
If you have the "Typographic Design" textbook from your GD I and II classes, read through it to refresh your memory on all of the above. Specifically read the sections about grids in Chapter 5.
GD VI: Follow your list and work on everything you want to show during the Capstone Mid-Term Review next Thursday.
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