Due at beginning of class:
1.) List of your goals for the semester and written tentative schedule. Your goal should be to have everything accomplished a minimum of one week before the installation date of your Senior Exit Show.
2.) Amanda had some good ideas and information about a potential location for your show in Atlanta. Look up dooGallery: http://www.doogallery.com/doogallery/Home.html
We need to talk about this during class. Hopefully we can make a decision and get on their schedule for late Nov./early Dec. If you have any other ideas to bring to the table, by all means....
3.) Evidence that you have begun work in earnest on the first thing on your list from #1.
Ongoing course information for GD I, III, IV, V, VI, Capstone I and II
Friday, August 31, 2012
GD V for Tuesday, Sept. 4
OMG the skateboard art exhibit at MODA is A-M-A-Z-I-N-G. I'm thinking about requiring everyone to go see it. They have extended the show until Oct. 27.
http://www.museumofdesign.org/current-exhibitions/
On Fridays, the charge for the museum is open to your own interpretation....
Due at beginning of class:
1.) Typed-out list of all the projects you are working on with a listing for each of what your goals are for updating/refurbishing or doing new work. Be specific.
Also, a calendar schedule of your goals for accomplishing the above.
We will be doing this simultaneously with the magazine assignment, so obviously you need to plan your time around that. We should be working on the magazine assignment approximately from now until first of October.
2.) Do research and decide on the topic of your magazine for this project. I recommend it be something of "cultural significance."
3.) Once you decide on some areas of interest, arrive to class with a minimum of 3-5 potential titles for your magazine. As part of your decision, be sure there are plenty of obtainable images for your subject beyond the internet.
• look at previous posting titled: All GD Classes: locating images on this blog.
4.) We begin this project working on the type/logo/masthead for the magazine. I will give you a hand-out and instructions on this Tuesday.
5.) Also bring in at least two, but as many as you like, examples of RECENT magazines that you like the way they are DESIGNED (not just the subject matter.) We will discuss in class.
Also bring in tracing paper pad (minimum of 11" x 14"), triangle, pencil (mechanical is preferred), kneaded eraser, ruler, white artist tape, cutting mat, exacto knife, glue stick, scissors. Heads Up: you will be needing ALL of these supplies almost every class day from now until the end of the semester, so plan on having them available at all times. [have you claimed a locker in room 318?]
http://www.museumofdesign.org/current-exhibitions/
On Fridays, the charge for the museum is open to your own interpretation....
Due at beginning of class:
1.) Typed-out list of all the projects you are working on with a listing for each of what your goals are for updating/refurbishing or doing new work. Be specific.
Also, a calendar schedule of your goals for accomplishing the above.
We will be doing this simultaneously with the magazine assignment, so obviously you need to plan your time around that. We should be working on the magazine assignment approximately from now until first of October.
2.) Do research and decide on the topic of your magazine for this project. I recommend it be something of "cultural significance."
Cultural significance means aesthetic, historic, scientific, social or spiritual value for past, present or future generations. Cultural significance is embodied in a place itself, its fabric, setting, use, associations, meanings, records, related places and related objects.The reason for this is that it gives you a subject that will work well in a portfolio. You do not want the subject to be silly, fugitive [something that becomes dated quickly], offensive [political or religious], or that inherently must use images that are not interesting visually.
Do some research into what "cultural significance" means to you.
Recommended visits:
American Folklife Center website:
Smithsonian Center for Folklife and Cultural Heritage
There is some good info/ideas here:
Click on the "Arts and entertainment" section, but also explore others that interest you.
• look at previous posting titled: All GD Classes: locating images on this blog.
4.) We begin this project working on the type/logo/masthead for the magazine. I will give you a hand-out and instructions on this Tuesday.
5.) Also bring in at least two, but as many as you like, examples of RECENT magazines that you like the way they are DESIGNED (not just the subject matter.) We will discuss in class.
Also bring in tracing paper pad (minimum of 11" x 14"), triangle, pencil (mechanical is preferred), kneaded eraser, ruler, white artist tape, cutting mat, exacto knife, glue stick, scissors. Heads Up: you will be needing ALL of these supplies almost every class day from now until the end of the semester, so plan on having them available at all times. [have you claimed a locker in room 318?]
GD VI for Tuesday, Sept. 4
Due: written creative brief for your company
Start on: mood board, due Thursday, Sept. 6
The mood board means you'll have to do some research and find things for it. Start working on it now.
Start on: mood board, due Thursday, Sept. 6
The mood board means you'll have to do some research and find things for it. Start working on it now.
GD III for Tuesday, September 4
OMG, the skateboard exhibit at MODA is A- *#$&% -mazing. If you weren't able to make it yesterday, the exhibit has been extended until October 27. If you don't go see it, you be crazy.
Visit:
http://www.industrialdesignhistory.com/timelineproducts
For some background info about Olivetti typewriters:
http://www.bbc.co.uk/ahistoryoftheworld/objects/8AOyZKanQku08pZbybvgMg
This is an iconic instruction manual designed for Olivetti Typewriters. VERY cool design.
http://www.flickr.com/photos/edcornish/3762746713/in/set-72157621866152316/lightbox/
Due at the beginning of class on Tuesday:
exploratory high-contrast drawings for your object
see previous post
Visit:
http://www.industrialdesignhistory.com/timelineproducts
For some background info about Olivetti typewriters:
http://www.bbc.co.uk/ahistoryoftheworld/objects/8AOyZKanQku08pZbybvgMg
This is an iconic instruction manual designed for Olivetti Typewriters. VERY cool design.
http://www.flickr.com/photos/edcornish/3762746713/in/set-72157621866152316/lightbox/
Due at the beginning of class on Tuesday:
exploratory high-contrast drawings for your object
see previous post
GD I for Tuesday, Sept. 4
Before class:
Thoroughly read the handout given to you in class yesterday
Also pp. 29-46 (Chapter 2) in "Typographic Design" textbook [you should have already read this!]
Visit and read:
Read everything under the "letter" section:
http://papress.com/thinkingwithtype/index.htm
play:
http://papress.com/thinkingwithtype/the_personals/the_personals.htm
Bring to class:
your "Typographic Design" textbook
11" x 14" pad of tracing paper
pencils/sharpener or mechanical pencil
kneaded eraser
ruler
triangle
white artist tape
black sharpie markers, small and large
scissors
cutting mat
exacto knife
glue stick
Thoroughly read the handout given to you in class yesterday
Also pp. 29-46 (Chapter 2) in "Typographic Design" textbook [you should have already read this!]
Visit and read:
Read everything under the "letter" section:
http://papress.com/thinkingwithtype/index.htm
play:
http://papress.com/thinkingwithtype/the_personals/the_personals.htm
Bring to class:
your "Typographic Design" textbook
11" x 14" pad of tracing paper
pencils/sharpener or mechanical pencil
kneaded eraser
ruler
triangle
white artist tape
black sharpie markers, small and large
scissors
cutting mat
exacto knife
glue stick
Wednesday, August 29, 2012
GD III Example of development of object drawing
This high-contrast rendering of a push pin is an example of where you should be going with developing a b & w symbol of your object. The pattern below was developed from a single simplified rendering of a push pin. The goal is to utilize positive and negative space simplified to its most basic form. Notice how your eye completes the object, allowing the "white" to function as both a reflection, but also gives volume to the object. [use of gestalt techniques]
This shows pattern applied to an interior storefront. (We're not doing this yet, but just to show you how it might be used...)
GD IV for Thursday, August 30
Have your creative brief written and typed out. Hand in a copy to me.
Next Tuesday: create a mood board based on your creative brief. Read this article: http://www.webdesignerdepot.com/2008/12/why-mood-boards-matter/
Even though this article is specifically directed towards web design, the process for making a mood board is the same.
Next Tuesday: create a mood board based on your creative brief. Read this article: http://www.webdesignerdepot.com/2008/12/why-mood-boards-matter/
Even though this article is specifically directed towards web design, the process for making a mood board is the same.
GD V & VI for Thursday, August 30
GD V class: bring all the work you would like to consider for developing into your portfolio. Don't forget that drawings, prints and photographs you have taken yourself are things that you can include.
Since we have to stop early at 3:30 for the Capstone meeting with Kevin, please have your work out and ready to look at promptly at 2:00. Spread out on the tables like yesterday.
Reminder: please join us on a field trip to the Museum of Design Atlanta tomorrow (Thursday) from 6:00-8:00pm. We will be attending Drink in Design which is $5 for students. You must register online:
http://www.museumofdesign.org/drink-in-design/
Park at: LAZ Parking at 1337 Peachtree St
GD VI class: knowing what your goals are is important. Make out a rough schedule for yourself for the rest of the semester and go ahead and get started making the changes we discussed yesterday.
Since we have to stop early at 3:30 for the Capstone meeting with Kevin, please have your work out and ready to look at promptly at 2:00. Spread out on the tables like yesterday.
Reminder: please join us on a field trip to the Museum of Design Atlanta tomorrow (Thursday) from 6:00-8:00pm. We will be attending Drink in Design which is $5 for students. You must register online:
http://www.museumofdesign.org/drink-in-design/
Park at: LAZ Parking at 1337 Peachtree St
GD VI class: knowing what your goals are is important. Make out a rough schedule for yourself for the rest of the semester and go ahead and get started making the changes we discussed yesterday.
GD III for Thursday, August 30
Reminder: We are going on a field trip Thursday to the Museum of Design Atlanta. Register online beforehand:
http://www.museumofdesign.org/drink-in-design/
I will meet you all there at 6:00. The Museum of Design Atlanta is on Peachtree St. across from the High Museum. The Museum recommends that you park at LAZ Parking at 1337 Peachtree Street. It would be wise if you can get together with your classmates and carpool. If you can't make it right on the dot, just get there as soon as you can. The event lasts from 6-8:00pm.
For Tuesday, Sept.4:
Make several different drawings of your object using tracing paper, pencil, sharpies/black marker. These type of drawings tend to work best if they EVOLVE with each new version. I expect to see at least 10 drawings.
It is OK to open the image in Photoshop, change it to grayscale and try Image>Adjustments>posterize. That MAY help you separate out the light and dark areas, but will most likely not solve all the visual problems that will occur. It is up to you to interpret the object and design a symbol that reads easily.
http://www.museumofdesign.org/drink-in-design/
I will meet you all there at 6:00. The Museum of Design Atlanta is on Peachtree St. across from the High Museum. The Museum recommends that you park at LAZ Parking at 1337 Peachtree Street. It would be wise if you can get together with your classmates and carpool. If you can't make it right on the dot, just get there as soon as you can. The event lasts from 6-8:00pm.
For Tuesday, Sept.4:
Make several different drawings of your object using tracing paper, pencil, sharpies/black marker. These type of drawings tend to work best if they EVOLVE with each new version. I expect to see at least 10 drawings.
It is OK to open the image in Photoshop, change it to grayscale and try Image>Adjustments>posterize. That MAY help you separate out the light and dark areas, but will most likely not solve all the visual problems that will occur. It is up to you to interpret the object and design a symbol that reads easily.
GD I for Thursday, August 30
Read: Chapter 2 in "Sheep", also Chapters 1 and 2 in "Typographic Design" textbook.
Be sure you have all the supplies with you that you brought yesterday.
Reminder: you are welcome to join the GD III class on a field trip to the Museum of Design Atlanta event "Drink in Design" tomorrow evening at 6:00pm. There is a show about skateboard art and there will be a talk by a skateboard art artist. You must register online and it costs $5.00 for students.
http://www.museumofdesign.org/drink-in-design/
Be sure you have all the supplies with you that you brought yesterday.
Reminder: you are welcome to join the GD III class on a field trip to the Museum of Design Atlanta event "Drink in Design" tomorrow evening at 6:00pm. There is a show about skateboard art and there will be a talk by a skateboard art artist. You must register online and it costs $5.00 for students.
http://www.museumofdesign.org/drink-in-design/
Monday, August 27, 2012
Upcoming Events
Grand Opening of new Visual Arts Building:
Tuesday, August 28 beginning at 2:00pm
Capstone I and II meetings:
Thursday, August 30 at 3:30pm
REQUIRED of students in GD V and VI
Drink in Design: Skateboarders: Athletes and Artists
Thursday, August 30 6-8pm
$5.00 for students--register online
How to Do Research for Graphic Design projects:
Thursday, Sept. 6 at 2:00pm
please notify Joey at jhannaford@comcast.net if you intend to attend
This is REQUIRED of GD IV, V, and VI, highly recommended for GD III
Visiting Artist lecture: Will Hill
Thursday, September 13 at 6:00pm at Georgia State in Atlanta
http://www.willhilltypography.com/
Will will give an informal lecture and do a critique with students from UWG and Georgia State. Be thinking of pieces you can bring.
REQUIRED of students in GD III class, HIGHLY recommended for any GD seniors.
Tuesday, August 28 beginning at 2:00pm
Capstone I and II meetings:
Thursday, August 30 at 3:30pm
REQUIRED of students in GD V and VI
Drink in Design: Skateboarders: Athletes and Artists
Thursday, August 30 6-8pm
$5.00 for students--register online
Gallery artist talks:
Tuesday, Sept. 4: Joey Hannaford and Cassie Hester will be speaking about their personal work in Room 203 at 3:30 & 3:40 (10 minutes each)How to Do Research for Graphic Design projects:
Thursday, Sept. 6 at 2:00pm
please notify Joey at jhannaford@comcast.net if you intend to attend
This is REQUIRED of GD IV, V, and VI, highly recommended for GD III
Visiting Artist lecture: Will Hill
Thursday, September 13 at 6:00pm at Georgia State in Atlanta
http://www.willhilltypography.com/
Will will give an informal lecture and do a critique with students from UWG and Georgia State. Be thinking of pieces you can bring.
REQUIRED of students in GD III class, HIGHLY recommended for any GD seniors.
Drink in Design at MODA on Thursday!!!
MODA=Museum of Design Atlanta
MODA is open late on the last Thursday of every month and we invite you to join us between 6pm and 8pm for our hip and happening Drink in Design events.
Just purchase a regular admission ticket and you’ll be treated to a drink! Admission is $10 for adults, $8 for seniors and military, and $5 for students and children over 5. Members are free and drinks are complimentary.
Drink in Design is sponsored by Bomb Lager.
Skateboarders: Athletes and Artists
Thursday, August 30, 6-8pm
A fascinating history informs the sport of skateboarding and the unique images that are associated with the culture.
During Drink in Design on August 30, Alan Benson will discuss how athletes became artist and revolutionized skate graphics. He will also address the many significant contributions that Georgia skaters and artists have made to the industry.
To purchase advance tickets, click here. It is $5.00 for students.
ALL GD classes: image resources
Visual Resources Center
Humanities 328
Contact: Gwen Davidson,
Coordinator
678-839-5298, vrlib@westga.edu
http://www.westga.edu/~artdept/pages/Visual%20Resource%20Library/vrl.html
http://www.westga.edu/~artdept/pages/Visual%20Resource%20Library/vrl.html
Services for Art Students:
- Reference
assistance locating images
- Scanning for
course assignments and presentations
- DVD
collection for viewing within the Center
- Photoshop
tutoring for image editing
Resources for Finding High Resolution Images
CreativeCommons
Search: http://search.creativecommons.org
Searches images available for commercial or educational use on the following sites; select images are large in size
Searches images available for commercial or educational use on the following sites; select images are large in size
·
Flickr (select “view all sizes”)
·
Fotopedia (select “download images”)
·
Wikimedia Commons
Academic Databases
Note: GALILEO databases are available through Ingram
Library (Ingram Library > GALILEO & Databases > Arts and Humanities
> Art); must use the GALILEO password when accessing off campus
CAMEO: http://www.galileo.usg.edu/express?link=zocm
Available through GALILEO; collection of high quality art images from major museums;
pros: thorough catalog records with reliable information; cons: images scaled to 300 dpi or higher are not always large in dimensions
Available through GALILEO; collection of high quality art images from major museums;
pros: thorough catalog records with reliable information; cons: images scaled to 300 dpi or higher are not always large in dimensions
ARTstor: http://www.galileo.usg.edu/express?link=art3-wgc1
Available through GALILEO; largest collection of art images, at over 1 million; pros: excellent search engine that allows advanced searching by time period, medium, and culture, provides high quality images from museums; cons: not all images are high quality (some are scanned from old slides), images are small when scaled to 300 dpi
Available through GALILEO; largest collection of art images, at over 1 million; pros: excellent search engine that allows advanced searching by time period, medium, and culture, provides high quality images from museums; cons: not all images are high quality (some are scanned from old slides), images are small when scaled to 300 dpi
American Memory Photo
Search: http://memory.loc.gov/ammem/browse/ListSome.php?format=Photograph
Library of Congress site; searches historical images
primarily from across the Library of Congress collections; pros: a breadth of
public domain photographs beginning in the nineteenth century, select images
are available to download as high resolution TIFs, thorough catalog records
with reliable information; cons: site is sometimes difficult to navigate to
find high resolution images, some images are either not available at a high
resolution or not from high quality photographs
Museum Websites:
Victoria & Albert
Museum: http://www.vam.ac.uk
Very high resolution images available for educational use;
must sign up for service (20 images per order)
Very high resolution images available for educational use;
must sign up for service (100 images per month)
Yale Center for British
Art: http://britishart.yale.edu/collections/search
Offers high resolution TIFs from the collection for immediate
free download
The Walters Art Museum: http://art.thewalters.org
Stock Photography Sites:
Stock Free Images: http://www.stockfreeimages.com
StockVault: http://www.stockvault.net
Culturally
Authentic Pictorial Lexicon: http://capl.washjeff.edu
Images for language teachers; pros: contains a breadth of everyday objects across cultures; cons: images are not always good quality
Images for language teachers; pros: contains a breadth of everyday objects across cultures; cons: images are not always good quality
Books
Visual Resources
Center Collection
Limited selection of older art books
Limited selection of older art books
Ingram Library
Collection: https://gil.westga.edu
GIL Express Service: https://giluc.usg.edu/
Borrow
books from libraries in the Georgia State System; search the GIL Universal
Catalog from Ingram Library’s website; once you find a book you want, select
GIL Express Request from the top menu and sign in with your library account
information
Interlibrary Loan: http://libguides.westga.edu/interlibraryloan
lending service for books that are not available through Ingram Library or GIL Express; borrow books from libraries around the country
lending service for books that are not available through Ingram Library or GIL Express; borrow books from libraries around the country
Friday, August 24, 2012
The typeface of truth article...
GD I: semester-long assignment
Assignment:
Create something 65 feet long and soft.
This is a semester-long project that you may interpret in any way you wish. You will present your final solution to the class during the exam period at the end of the semester.
You may not ask me questions or discuss your ideas about the project with me. I cannot offer you any hints. The solution needs to be entirely your own interpretation.
GD III, IV, V, VI: FREE advertising workshop
This looks like a GREAT opportunity for those of you who are interested in advertising and advertising campaigns!
Register here: http://www.oneclub.org/atlantabootcamp
This is FREE, but does require the time commitment of an entire weekend. Not only will you learn great things, get to work within a team and experience what it is like working for an advertising agency, it is a great networking opportunity. I suggest if you are interested that you sign up right away!
Register here: http://www.oneclub.org/atlantabootcamp
This is FREE, but does require the time commitment of an entire weekend. Not only will you learn great things, get to work within a team and experience what it is like working for an advertising agency, it is a great networking opportunity. I suggest if you are interested that you sign up right away!
Text of the email that was sent to me:
Hi Joey,
My name is Tiffany Edwards and I am the Director of Education & Diversity at The One Club, located in New York. We are a non-profit organization who’s mission is to support the next generation of advertising and design creatives, and this November, we will be in Atlanta hosting a FREE four-day Creative Boot Camp at Morehouse College to introduce students from all educational backgrounds to the creative side of advertising.
The goal of the Creative Boot Camp is to recruit creative students who were not aware of advertising and design as a viable career option and introduce them to the art of concepting and building a campaign for a real client. Since it's inception in New York two years ago, we have successfully completed seven boot camp sessions with over 600 students from over 40 colleges across four states, and the results have been amazing. We have watched these students go from knowing little to nothing about the field to using the information and tools they gathered at the boot camp to move on to top advertising training programs, land coveted internship spots at large advertising agencies and even get full time jobs. We are hosting this workshop for the third time in Atlanta, and I would be thrilled to see some of your students there.
I know that you have bright motivated creative students and recent graduates, and understand the challenges you face in helping them find viable internship and job opportunities. If any of them have an interest in advertising, copywriting, art direction, design or creativity in general, I would like to know about them and they will want to know about this event.
Below are some of the key benefits for students that choose to participate in this FREE workshop.
The One Club Creative Boot Camp:
• Provides students with the opportunity to experience what it's like to work at an agency as a copywriter and art director by creating an advertising campaign based on a creative brief provided by a sponsoring agency.
• Creates opportunities for networking with top local advertising professionals, who participate throughout the 4-day process as mentors and guides.
• There is no minimum GPA requirement to participate in this program. All students really need is creative ideas.
• Participants walk away with a solid advertising campaign to add to their portfolios.
• Provides free breakfast and lunch to all participants during the course of the workshop.
• Serves as a 4-day "crash course" internship by providing hands-on experience.
• Gives students the chance to compete for a guaranteed internship position at the sponsoring agency.
To see the great atmosphere of some of our past sessions, check out the videos below:
The Students Speak: http://www.youtube.com/watch?v=brAuVWh3GAs
Student Confessionals: http://www.facebook.com/video/video.php?v=699624290340
If you think any of your students would be interested in participating in this opportunity, students can sign up here. Please spread the word to them as well as your fellow faculty members, and if you have any questions, please don’t hesitate to contact me.
Looking forward to hearing from you!
Take Care,
GD V and VI for Tuesday, August 28
Reading: go ahead and read this article and think about it for awhile. How might this train of thought flavor some of your thinking about your "Dream Job" that we discussed yesterday? Does it raise questions about how you want to spend your time and talents in your career?
Be ready to participate in a discussion about this Tuesday, Sept. 4.
http://www.eyemagazine.com/feature/article/first-things-first-manifesto-2000
GD VI (Dustin, Jaime, Amanda, Ashley)
Bring in examples of ALL the work you intend to include in your portfolio and the Senior Exit Show for show-and-tell. Don't stress over it and don't spend any money on it. We just need to see representations of the work for purposes of conversation. We will be evaluating what you need to be spending your time on this semester.
Spread the work out on the tables in Room 318 BEFORE class begins at 2:00pm so we can start promptly at 2. We will only have about an hour to go over it all before we need to adjourn to go to the Grand Opening of the New Visual Arts building around 3:00-3:30.
The goal is for you to refresh your memories on what everybody is doing, but also to share your work and Capstone I experience with the GD V/Capstone I students.
Heads up GD V'ers (Casey, Kaley, Jessica, Leah)
You will be doing the same thing on this coming Thursday, August 30, but you will switch places with the GD VI'ers. Ditto the instructions above.
Both classes:
Make a list of all pieces you plan to work on this semester. Print out a hard copy & give to me.
Be ready to participate in a discussion about this Tuesday, Sept. 4.
http://www.eyemagazine.com/feature/article/first-things-first-manifesto-2000
GD VI (Dustin, Jaime, Amanda, Ashley)
Bring in examples of ALL the work you intend to include in your portfolio and the Senior Exit Show for show-and-tell. Don't stress over it and don't spend any money on it. We just need to see representations of the work for purposes of conversation. We will be evaluating what you need to be spending your time on this semester.
Spread the work out on the tables in Room 318 BEFORE class begins at 2:00pm so we can start promptly at 2. We will only have about an hour to go over it all before we need to adjourn to go to the Grand Opening of the New Visual Arts building around 3:00-3:30.
The goal is for you to refresh your memories on what everybody is doing, but also to share your work and Capstone I experience with the GD V/Capstone I students.
Heads up GD V'ers (Casey, Kaley, Jessica, Leah)
You will be doing the same thing on this coming Thursday, August 30, but you will switch places with the GD VI'ers. Ditto the instructions above.
Both classes:
Make a list of all pieces you plan to work on this semester. Print out a hard copy & give to me.
GD IV: Branding for Tuesday, August 28
Meeting times:
Based on our conversation yesterday about a time we can all meet, I think the best solution is to meet at the END of the GD V/VI class period. Let's plan to meet from 4:00-5:15 every Tuesday/Thursday. It's quite possible I will need to schedule individual meetings with each of you in addition to these class meetings regularly throughout the semester.
Again, I must strongly reiterate, that this is a DIFFERENT class than the GD V or VI class you are taking, so your work MUST reflect a minimum of 18-20 hours of work a week outside of class beyond anything you are doing for GD V or VI.
Due on Tuesday:
Read first section of "Designing Brand Identity" textbook. Do this before you narrow down the names of the businesses are considering.
Choose at least three names from the list I've provided you. Try to visualize/strategize your ideas of how each business might manifest itself. We will discuss and try to make a firm decision on Tuesday. I will be looking for things that will give you the best opportunity for great visuals as you work through the project.
What I will give you on Tuesday:
• an ideation worksheet
• instructions on how to write a creative brief
Dilemma for Tuesday:
It is critical that I have a conversation with each of you on Tuesday so we can make progress, but we have the Grand Opening of the New Visual Arts Annex starting during our regular class time Tuesday at 2:00. You may recall, GD V and VI will be meeting for only about an hour in Room 318, then going over to the opening.
Could any of you (Amanda and Brittany) meet with me at 10:00am on Tuesday? (Kaley it seems I recall you were the one that this time wouldn't work for. If so, let's make another arrangement for you, possibly around 4:30 on Tuesday.)
Based on our conversation yesterday about a time we can all meet, I think the best solution is to meet at the END of the GD V/VI class period. Let's plan to meet from 4:00-5:15 every Tuesday/Thursday. It's quite possible I will need to schedule individual meetings with each of you in addition to these class meetings regularly throughout the semester.
Again, I must strongly reiterate, that this is a DIFFERENT class than the GD V or VI class you are taking, so your work MUST reflect a minimum of 18-20 hours of work a week outside of class beyond anything you are doing for GD V or VI.
Due on Tuesday:
Read first section of "Designing Brand Identity" textbook. Do this before you narrow down the names of the businesses are considering.
Choose at least three names from the list I've provided you. Try to visualize/strategize your ideas of how each business might manifest itself. We will discuss and try to make a firm decision on Tuesday. I will be looking for things that will give you the best opportunity for great visuals as you work through the project.
What I will give you on Tuesday:
• an ideation worksheet
• instructions on how to write a creative brief
Dilemma for Tuesday:
It is critical that I have a conversation with each of you on Tuesday so we can make progress, but we have the Grand Opening of the New Visual Arts Annex starting during our regular class time Tuesday at 2:00. You may recall, GD V and VI will be meeting for only about an hour in Room 318, then going over to the opening.
Could any of you (Amanda and Brittany) meet with me at 10:00am on Tuesday? (Kaley it seems I recall you were the one that this time wouldn't work for. If so, let's make another arrangement for you, possibly around 4:30 on Tuesday.)
GD III assignment: Evolution of an Everyday Object
Assignment: Evolution of an Everyday Object
Research the development of an everyday object, for example, the fork (which evolved from the knife) or the telephone (which began as a ‘business machine’), the teapot, clock, etc. Based on your research, identify and select 5-7 significant moments in the history of the evolution of your object/product. You will be asked to design several pieces based on your research and interpretations of this object.
Objectives:
• to gain a greater appreciation of the intersection between technology, culture, design, function and meanings
• to further develop a vocabulary for discussing the formal properties of a given visual solution and how they influence and/or affect our perceptions
• to continue to work on visual hierarchy, grid systems for organizational structure in layouts, type as both display and body copy, as well as the integration of word and image in a design soution
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