Friday, August 24, 2012

GD IV: Branding for Tuesday, August 28

Meeting times:
Based on our conversation yesterday about a time we can all meet, I think the best solution is to meet at the END of the GD V/VI class period. Let's plan to meet from 4:00-5:15 every Tuesday/Thursday. It's quite possible I will need to schedule individual meetings with each of you in addition to these class meetings regularly throughout the semester.

Again, I must strongly reiterate, that this is a DIFFERENT class than the GD V or VI class you are taking, so your work MUST reflect a minimum of 18-20 hours of work a week outside of class beyond anything you are doing for GD V or VI.

Due on Tuesday:
Read first section of "Designing Brand Identity" textbook. Do this before you narrow down the names of the businesses are considering.

Choose at least three names from the list I've provided you. Try to visualize/strategize your ideas of how each business might manifest itself. We will discuss and try to make a firm decision on Tuesday. I will be looking for things that will give you the best opportunity for great visuals as you work through the project.

What I will give you on Tuesday:
• an ideation worksheet
• instructions on how to write a creative brief

Dilemma for Tuesday:
It is critical that I have a conversation with each of you on Tuesday so we can make progress, but we have the Grand Opening of the New Visual Arts Annex starting during our regular class time Tuesday at 2:00. You may recall, GD V and VI will be meeting for only about an hour in Room 318, then going over to the opening.

Could any of you (Amanda and Brittany) meet with me at 10:00am on Tuesday? (Kaley it seems I recall you were the one that this time wouldn't work for. If so, let's make another arrangement for you, possibly around 4:30 on Tuesday.)

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