course description and objectives:
Students refine projects created in previous coursework for possible inclusion in a professional interview portfolio, and design an identity/brand for themselves. Applying previously learned methods of brand development, these skill will be applied to professional self-promotion by employing: combination of type and image, organization of large amounts of text in a sequential format, consistent application of personal brand identity, logo design, and strong conceptual content. Projects include a comprehensive development of a resume, interview portfolio and simple personal web site (in conjunction with Web Design course.) Common professional practices are discussed as are technical print production and printing issues. Students are expected to develop a comprehensive presentation of their skills for inclusion in a group show at the end of the semester.
learning outcomes:
After completing this course, students will understand procedures for assembling a professional resume and portfolio in preparation for seeking employment and be able to:
• Display the ability to apply a self-promotional brand identity system approach to designing a personal professional portfolio and collateral material
• Demonstrate a knowledge of professional-level resume development
• Display the ability to refine projects created in earlier coursework to update and improve them demonstrating a growing maturity as a designer
• Display the ability to incorporate a working knowledge of paper technology and commercial offset printing into design development
• Understand acceptable professional practices in the design industry as they apply to client communications and business procedures
• Express, in critique situations, the proper use of the vocabulary of design to formally analyze composition, use of positive and negative space, and concepts
• Work within the predictable stages of the creative process as it applies to design and work flow
Please see other specific blog entries for Class Procedures, Grading Policies, Attendance Policies, Late Work Policy, Professional Behavior. These policies are the same for all graphic design courses taught by Joey Hannaford.
Please see other specific blog entries for Class Procedures, Grading Policies, Attendance Policies, Late Work Policy, Professional Behavior. These policies are the same for all graphic design courses taught by Joey Hannaford.
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