GD III syllabus [ART 4403]

GD III type and image

course description and objectives: 

This course is a continuation of research into subjects covered in Graphic Design 1 and II, in addition to which students will gain a greater understanding of visual logic. Design problems will be studied holistically through projects that stress dynamic relationships  among content, form, and context to gain a deeper understanding of design systems and their conceptual development. Special emphasis will be placed on development of sequential design. Design history research as it relates to relevant topics is incorporated.

• to explore the use of typographic forms as design elements and to understand the importance of typography in visual communication

• to develop a sensitivity to letterforms and an awareness to the extreme subleties inherent in typography

• to begin to develop an awareness of the principles of typography; legibility, readability, appropriateness, etc.

• to gain a basic awareness of the historical development of the typographic form

• to develop the ability to clearly communicate using relevant typographic vocabulary

learning outcomes:

After completing this course, the student will be able to:

•Understand the procedure for research criteria as a basis for concept development and sequential design

• Demonstrate a disciplined and cohesive approach to examining organic and constructed elements, applied to  aspects of design such as texture, rhythm, form, contrast, progression and sequence.

• Demonstrate a thorough knowledge of content development carried out through sketching, journaling, and exploration of image-generating techiniques by hand utilizing constructed elements to create personal design solutions as appropriate.

• Display the ability to make judgements concerning their own work as well as the work of others based on a functional knowledge of concepts, sequential content, composition, typeface selection, visual hierarchy and the use of type as “voice.”

• Utilize drawing and a wide variety of media as a basis for concept development

• Demonstrate ability to express, in critique situations, the proper use of the vocabulary of design to formally analyze composition, use of positive and negative space, and concepts and effectiveness of the applications of concept development.

• Work within the predictable stages of the creative process as it applies to design and work flow

• Demonstrate knowledge of Design history as it relates to relevant topics is incorporated.

Please see other specific blog entries for Class Procedures, Grading Policies, Attendance Policies, Late Work Policy, Professional Behavior. These policies are the same for all graphic design courses taught by Joey Hannaford.